There's nothing wrong with a little Photoshopping (officially it would be "photo manipulation", everybody knows that it exists. It's like all the recent doping scandals in professional cycling, it's advanced so much the moneymakers just can't live without it.
Beauty ads use their own doping drugs and it's called Photoshopping.
Let's take a look at how Lancôme transformed 45-year old Julia Roberts into a 30-something woman.
One could definitely say that she took her role as evil queen in search for eternal youth a bit to seriously (in the Snow white adaptation Mirror mirror).
Another recent example is from the radiant Eva Longoria, edited by L'Oréal. The mascara's name is million lashes but it's questionable whether your eyes will grow a million lashes or start to shine like two polestars.
A while ago there was this contra-movement from BBC for the charity project BearFaced. It involved some celebrities such as Heidi Klum, who posed on front of the lens without (or with very little let's say) make-up.
The initiative was received both warmly as hostile, like all main events are. Comments were given that it was not a big sacrifice and that it takes more to support charity than posing without make-up. But in a world filled with pictures like Lancômes' and L'oréals', I believe it can be quite refreshing to see a naked face.
No comments:
Post a Comment