Unnatural tans

Yesterday H&M apologized itself for these ads:

I must admit that the collection is beautiful and so is the model. But there's one remarkable feature: the tan. 

In general, Western people want to get tanned. People with a darker skin are considered to be more attractive.Of course this can lead to skin cancer and has even created a disease called tanorexia. The word itself says it all: people get addicted to the sun and their skin gets a cardboard texture. 

Not so beautiful.

One of the best (or worst) examples is Donatella Versace:

But this isn't everybody's ideal of beauty.

In Asia people prefer a bright skin. 

I bet they have less skin problems!

My point is, you can not change beauty ideals in a day, but you must not exaggerate in applying them! 

Trend of today: use a decent sunscreen!