Product placement - videoclips

J.Lo, Wisin & Yandel - Follow the leader!

There's no question about it, J.Lo is smoking hot at her 43. She's back after her divorce from Marc Anthony almost a year ago and she still looks, sings and moves amazing.

In this particular video, released on the 3rd of May, we can spot a lot of trends.

1) J.Lo. This divorced mom of 2 kids still looks stunning in her forties, is very fashionable and has a 18-year younger boyfriend Casper with whom she pretends to be very much in love (read how she defends their age difference here and watch them dance way too sexy together here).

 &  = ??

But, uhm, new stepdad? I bet Max and Emme won't like hime so much...

2) Combining English and Spanish is a guaranteed success! Take an international superstar as Jennifer Lopez, add two of Latin America's most popular "reggaetoneros" and you get a hit-song. 

3) Our way of watching TV has changed in the last few years. TV as we know it today is "digital". This means: tape it all, don't miss a thing and skip the ads. Of course this is great for the viewer, you can now watch your favorite program without being disturbed by some annoying detergent ad. 

But this is of course not so good for the detergent's business so billion dollar companies need to be creative in other ways. Product placement is now with a new focus is on films and videoclips. If you watch this video closely you will spot the next brands:

00:15  Blackberry

00:26  Blackberry

00:36  Rémy Martin Champagne

00:47  Blackberry

01:38  Rexona

01:42  Rexona

01:44  Rexona

01:53  Nike

02:14  Pepsi

02:29  Pepsi

04:03  Rexona

04:07  Rexona

04:15  Rexona

04:51  Rexona

I think it's clear who did the most sponsoring in this video...

Sean Paul is also very good at choosing the sponsors in his video, especially in the (female unfriendly) video of She doesn't mind where he gets very clear shots of his favorite drink and synthetic oil (wtf).

Sean Paul - She doesn't mind

01:13  Rémy Martin 

01:22  Royal Purple

01:26  Royal Purple

02:49  Royal Purple

02:53  Royal Purple

03:43  Rémy Martin

03:44  Rémy Martin

But hey, try to look through this and "enjoy" the videos!