After various successful campaigns for Miu Miu and Chanel, Vanessa Paradis - at the age of 42 - will be the new face for the H&M Conscious collection.
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| Miu Miu campaign (2008) |
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| Coco Chanel campaign (2009) |
Don't get me wrong, there's nothing wrong with imperfections, but I must be critical over this video that H&M made, more particularly for the model they chose. It seems to me that so far she has always been well-styled, but right now she's in motion and that doesn't seem to work out very well.
Here are some screenshots of H&M's latest video - with scary model.
If it wouldn't have been for these excellent marketing tools I suppose this video would be worthless..
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